I find this a very compelling question, especially when it comes to the incredible pace of change we are experiencing across industries and across our business landscapes.

In this episode, Louise Sheedy provides us with a better way to understand your customers and your market place. As a seasoned market research expert, Louise began her career at an advertising agency.

In this episode, Shari Walczak of The Garden Collective, a seasoned brand strategist, opens up the multi-dimensional importance of a company brand and value proposition.